You might think a great looking website is all you need, but from a website marketing perspective there’s more to it than that.
Ongoing marketing is the driving component of a thriving online business. The ability to capture customers is much dependent on your website's marketing message.
Web design, optimization and the following website marketing tips will help you capture prospects and put you on the path to make money fast.
Optimizing for search engines includes keyword use in your copy. This helps search engines understand your service and how to properly index your website and its content.
Search engines also look for your website’s business contact information, meta tags (contextual description), and links to and from other websites.
Having a responsive website means that it will be able to appear on multiple devices like a desktop computer, tablet, or mobile device. Search engines index the most responsive websites first.
People appreciate a website that is easy to use and has aesthetically pleasing web design. People want to be able to find the information they’re looking for quickly.
After all, we only have about 3 to 7 seconds to capture someone's attention.
Providing clear calls-to-action helps people's’ ability to make decisions. And that gives you an opportunity to influence people and make money fast.
An example of a clear call-to-action would be a button requesting that a visitor click it in order to undergo the next action. Use minimal wording and make the CTA obvious.
In addition to having easy navigation, easy to read copy helps someone understand you easier too. Make it easy for people to make an immediate connection with you.
Website copy works best when it is short. Punchy. And is made up of simple sentences.
Conversational speech keeps readers interested.
Keep paragraphs short with clear headers in sections. Use bullet points for lists. Paraphrase around a person's needs keeping the website visitor as the main person and priority.
Use non-technical terms as often as possible. But when a technical term needs to be used, try to break it down to where it's nearly defined.
Amazon.com illustrates this point perfectly. Their policy for sellers is fo them to use only high quality, professional images that demonstrate their products and represent their storefront.
Optimize images according to pixel size and weight. Images need to be just as responsive as the design of the website. And always make sure the image is relevant to the content.
These help build your credibility to somebody who has never heard of you before. Testimonials help give someone an idea of what to expect when they explore your work from home opportunities. People buy from people they know, like or trust - Joel Comm A testimonials can just be a statement from a customer describing their experience working with you or buying from you upon reaching their desired end result.
Another form of credibility is having a way for someone to easily be able to contact you. The point of getting traffic to your website is so visitors can enter your circle of influence.
Relationships are the key to this business. Contact forms are a great way to stay connected with your audience.
Encompassing all of these elements well help your website capture and nurture new customers leads.
Place high emphasis on the customer experience for every decision you make regarding website marketing.
Look at your message, your website, and look at things from your prospect's point of view, asking yourself... “how's that going to help me?”
If you can't answer the question, then you know what you need to do.
You got it!.. I can personally coach you to success, plus introduce you to a whole network of other successful website owners, affiliate marketers and online business owners.
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